How do you start a business in NYC?
Well, for one you could dive right in, like we did at Goloka! Adi, from Interfaith Community Services, offered to rent us a space that could be used as a storefront. He was working on setting up a full soup kitchen in the back, and we could use the area in front to have a juice bar, and we started right away with construction work in early 2013. Before we knew it, we were out there promoting our healthy juices and smoothies – seen in the picture here is Hilal, showing off our “Red Monk” – juice from apple, beet, lemon, ginger… (look out for the recipe!)
You need a healthy customer base, but what do you do when you don’t have one yet? Start creating one.. and word of mouth will help you if you have a good product. Our free samples outside helped draw attention to the storefront located on a quiet street in New York, next to the police precinct. New Yorkers love free samples, and we were there to serve..
More tips on sampling to draw customers will be posted.. stay tuned!